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CAMPAIGN TOOLKIT

Making change requires campaigns. Doing them well requires using a good strategy to create a positive outcome by using tools, information, communications, and having the right ask and message. Watch the explainer videos and then read the short documents. Putting these simple trainings into practice will help make your effort a success

 

5. MOBILIZING THE

 

PUBLIC

Suffering people need free people to remember them, and take action. Here's how

 

6. GETTING MEDIA

 

COVERAGE

Media can deepen impact by expanding networks and validating your work with decision makers

 

3. ONLINE

 

CAMPAIGNING

Getting your message out means using social media. Making a difference means using it well

 

4. INFLUENCING

 

POLICYMAKERS

Policy is powerful. Engaging decision makers well can help people who suffer for their faith

 

1. CAMPAIGN

​

STRATEGY

Learn the fundamentals of how to make a difference for freedom of faith

 

2. CRAFTING YOUR

 

MESSAGE

An effective message changes the status quo with careful strategy

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